Commercial real estate is all about developing connections in your community. It’s about positioning yourself as an industry expert and finding ways to enhance your online presence.
However, if you don’t have the time to send out media pitches or make worthwhile updates to your website, you miss out on invaluable opportunities to build your brand. That’s where public relations firms can help. PR firms are designed to provide the support you need to establish your brand and get noticed by the right people.
If you’ve never worked with a PR firm before, here’s a list of the few benefits:
Help You Position Yourself as an Industry Expert
PR professionals will work with you to establish your credibility in your community and build on your personal brand. They help you fine-tune your messaging to establish authority, build relationships, and position yourself as the expert on commercial real estate. This will help you maintain your competitive edge so you can continue to make authentic connections with your customers and prospects.
Maximize Your Reach
Public relations firms help you find new opportunities to maximize your reach and get more eyes on your brand. PR experts find innovative ways to repurpose content for different marketing channels, like social media, blogs, webinars, newsletters, and print. They’ll reach out to local publications on your behalf with news, events, and company updates, helping you expand your local reach and get your name noticed by your target audience.
Find New Speaking Opportunities
If you want to see success in commercial real estate, you need to build your own personal brand and find new ways to get noticed in your community. A Public Relations firm conducts outreach on your behalf and looks for new speaking opportunities at community events, organization meetings, and press conferences in your area. Leveraging the opportunity to speak at events will help you make connections, connect with prospects, and build your brand’s credibility.
Publish Articles Written by You
The more bylined articles you have in local or well-established publications, the more you can enhance your authoritative positioning. These articles establish you as an expert and educate readers. A PR firm will help you brainstorm topics, write content, and get in touch with the right individuals to get you published. Doing this on a regular cadence can help you enhance your exposure and position yourself as an expert.
Get Your News in the News
All news is good news! PR professionals help you develop press releases and media pitches about newsworthy events. This includes new hires, services, offers, promotions, awards, and other newsworthy achievements. This will help maximize your coverage and keep your customers and prospects on the latest developments, achievements, and updates.
Create Brand Assets
Brand assets are creative tools that will help you establish your presence. According to DesignRush, brand assets are the molecules that make up your brand DNA. A public relations firm helps you with all the essential assets you need to build your brand and create your own identity. This includes
- Tagline and slogan development
- Color scheme and fonts
- Logo
- Establish service features that set you apart from your competitors
- Signage and marketing assets
That’s only to skim the surface. Once you have the nitty-gritty details, you can build your brand and use these creatives to enhance your presence in your community and beyond.
Improve your website
Your website is often the first impression a new customer has of your business. If you don’t have a well-thought-out user experience or aren’t using your website to the best of its ability, you risk losing your customers to your competitors.
At public relationships, the firm will help you think strategically about the content that exists on your site. We’ll help you find ways to showcase publications, awards, and achievements for everyone to see, so you can establish your credibility during that first impression.
Work With R[AR]E Public Relations
As a commercial real estate business, you have a unique opportunity to establish credibility and connect with your target audience. With the help of Public Relations experts, you can build your brand image and capitalize on opportunities that will help you grow and scale your business.
At R[AR]E Public Relations, we specialize in helping commercial real estate professionals build their presence. We’re here to help you create a PR plan that delivers results and attracts your target audience.
Connect with us today to learn more.