Miami Real Estate PR Firm for Developers & Brands

R[AR]E Public Relations is a Miami real estate PR firm helping developers, owners, investors and real estate brands build visibility throughout Miami and South Florida. We develop strategic communications around new projects, company growth, media opportunities and thought leadership, helping clients stand out in a fast-moving market with strong national and international interest.

Why Choose a Miami Real Estate PR Firm Like R[AR]E?

Miami's real estate market brings together local developers, national firms, international investors and audiences across luxury residential, hospitality, mixed-use and commercial development. R[AR]E creates PR strategies that account for that broader audience while keeping each client's project, company and goals at the center of the story.

From development announcements and media outreach to executive positioning and crisis communications, we help real estate clients communicate clearly and build meaningful visibility across Miami, South Florida and the broader real estate industry.

What We Do

We use specialized and proven public relations techniques to promote new developments, highlight the construction and sales process, and keep potential buyers interested and invested in the development. Our team of experienced professionals know how to generate interest and create excitement for your project.

Public relations is a critical piece of any real estate development project. At R[AR]E Public Relations, we have the experience and knowledge to ensure your project is successful. We stay up-to-date on all the latest real estate trends so we know what strategies will work best for you. Our reputation is built on trust and success. We have proven ourselves in the industry and are confident in our ability to get you the results you need.

Strategy & Planning

• Media Audit
• Timeline & PR Plan
• Positioning & Messaging
• Narrative Development
• Press Kit Creation & Maintenance

Analysis

• Media Analysis & Measurement
• Competitor Research
• Press Monitoring

Media Outreach

• Media Relations
• Press Releases
• Trend-spotting & Ideation
• Corporate Communications
• Press Tours & Media Training

Engagements

• Brand & Cultural Partnerships
• Media & Influencer Events
• Speaking & Award Opportunities

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Our Value

We are well-versed in the ever-evolving media landscape and excel in creating engaging and insightful stories that spotlight your objectives.

As a real estate-focused PR firm, we understand the importance of public relations for our clients. We work with our clients to create long-term, strategic public relations plans that extend beyond promoting individual projects. We strive to increase awareness and understanding of our clients' developments and overall brand in the marketplace. We do this through a variety of PR activities, including media relations, community outreach, and thought-leadership initiatives. By taking a comprehensive approach to public relations, we are able to positively impact our clients' business goals and objectives.

Clients

Proven Success

Miami's combination of domestic growth and international investment creates a distinct communications environment for real estate brands. We position projects and companies around the stories most relevant to their audiences, whether that means a development milestone, market insight, executive perspective or broader brand narrative.

Quality Results

Successful Miami real estate public relations requires understanding both the project and the audience it needs to reach. R[AR]E combines strategic storytelling, media relations and real estate industry knowledge to help clients earn attention in Miami and beyond. We focus on creating communications that strengthen reputation, support development and business goals, and keep clients visible in an increasingly competitive South Florida market.

About Our Founder

[A]my [R]ossetti

Amy Rossetti is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.

A proven performer, Amy has a strong track record of exceeding client goals and delivering exceptional results. Her personalized, hands-on approach, coupled with her creativity and tenacity, has led to successful media coverage in coveted, top-tier outlets including The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Forbes, Mansion Global, Robb Report, among others. 

She previously worked at top agencies in Los Angeles and New York, and has represented many notable developments and clientele across the globe including 924 Bel Air Road, Auberge Resorts Collection, Astéras Kings, Clear Creek Tahoe, Kohanaiki, Landsea Homes, Palisades, Talisker Club, and more.

Amy Rossetti

About Our Founder

[A]my [R]ossetti

Amy Rossetti is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.

A proven performer, Amy has a strong track record of exceeding client goals and delivering exceptional results. Her personalized, hands-on approach, coupled with her creativity and tenacity, has led to successful media coverage in coveted, top-tier outlets including The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Forbes, Mansion Global, Robb Report, among others. 

She previously worked at top agencies in Los Angeles and New York, and has represented many notable developments and clientele across the globe including 924 Bel Air Road, Auberge Resorts Collection, Astéras Kings, Clear Creek Tahoe, Kohanaiki, Landsea Homes, Palisades, Talisker Club, and more.

Amy Rossetti
R[AR]E