Los Angeles Real Estate PR Firm for Developers & Brands

R[AR]E Public Relations is a Los Angeles real estate PR firm helping developers, owners, operators and real estate brands strengthen their visibility across Southern California and beyond. From new development launches and company announcements to media relations and thought leadership, our team understands how to position real estate stories for the audiences and publications that shape the Los Angeles market.

Why Choose a Los Angeles Real Estate PR Firm Like R[AR]E?

Los Angeles real estate moves across luxury residential, mixed-use development, commercial projects, architecture, design and lifestyle. R[AR]E develops PR strategies that reflect those different audiences rather than relying on a one-size-fits-all campaign. We help clients identify the strongest angle behind a project or company, build clear messaging and connect those stories with relevant media.

Whether the goal is introducing a new development, strengthening an established brand, positioning leadership as an industry voice or preparing for a sensitive communications issue, our team builds campaigns around the client's business objectives and the realities of the Los Angeles real estate market.

What We Do

We use specialized public relations techniques to promote new developments, highlight the construction and sales process, and keep potential buyers interested and invested in the development. Our team of experienced professionals know how to generate interest and excitement for your project.

Public relations is a critical piece of any real estate development project. At R[AR]E Public Relations, we have the experience and knowledge to ensure your project is successful. We stay up-to-date on all the latest real estate trends so we know what strategies will work best for you. Our reputation is built on trust and success. We have proven ourselves in the industry and are confident in our ability to get you the results you need.

Strategy & Planning

• Media Audit
• Timeline & PR Plan
• Positioning & Messaging
• Narrative Development
• Press Kit Creation & Maintenance

Analysis

• Media Analysis & Measurement
• Competitor Research
• Press Monitoring

Media Outreach

• Media Relations
• Press Releases
• Trend-spotting & Ideation
• Corporate Communications
• Press Tours & Media Training

Engagements

• Brand & Cultural Partnerships
• Media & Influencer Events
• Speaking & Award Opportunities

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Our Value

We are well-versed in the ever-evolving media landscape and excel in creating engaging and insightful stories that spotlight your objectives.

As a real estate-focused PR firm, we understand the importance of public relations for our clients. We work with our clients to create long-term, strategic public relations plans that extend beyond promoting individual projects. We strive to increase awareness and understanding of our clients' developments and overall brand in the marketplace. We do this through a variety of PR activities, including media relations, community outreach, and thought-leadership initiatives. By taking a comprehensive approach to public relations, we are able to positively impact our clients' business goals and objectives.

Clients

Proven Success

Our team leverages your firm's assets to develop and execute multi-layered public relations campaigns. We identify your place in the market and then leverage your projects and unique differentiators to support your business development goals. In the real estate industry, PR is critical for raising awareness of new developments and generating interest from potential buyers and investors. We have a deep understanding of the local LA-area market and know how to position your project to appeal to the right audience. Whether you're launching a new development or promoting an existing one, our public relations campaigns will help you achieve your business goals.

Quality Results

Effective Los Angeles real estate public relations connects a client's story with the conversations already shaping the market. R[AR]E combines real estate knowledge, strategic messaging and media relationships to help developments and brands earn meaningful attention. Our goal is not simply to generate coverage, but to build visibility that supports reputation, project momentum and long-term business objectives.

About Our Founder

[A]my [R]ossetti

Amy Rossetti is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.

A proven performer, Amy has a strong track record of exceeding client goals and delivering exceptional results. Her personalized, hands-on approach, coupled with her creativity and tenacity, has led to successful media coverage in coveted, top-tier outlets including The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Forbes, Mansion Global, Robb Report, among others. 

She previously worked at top agencies in Los Angeles and New York, and has represented many notable developments and clientele across the globe including 924 Bel Air Road, Auberge Resorts Collection, Astéras Kings, Clear Creek Tahoe, Kohanaiki, Landsea Homes, Palisades, Talisker Club, and more.

Amy Rossetti

About Our Founder

[A]my [R]ossetti

Amy Rossetti is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.

A proven performer, Amy has a strong track record of exceeding client goals and delivering exceptional results. Her personalized, hands-on approach, coupled with her creativity and tenacity, has led to successful media coverage in coveted, top-tier outlets including The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Forbes, Mansion Global, Robb Report, among others. 

She previously worked at top agencies in Los Angeles and New York, and has represented many notable developments and clientele across the globe including 924 Bel Air Road, Auberge Resorts Collection, Astéras Kings, Clear Creek Tahoe, Kohanaiki, Landsea Homes, Palisades, Talisker Club, and more.

Amy Rossetti
R[AR]E