Amy Rossetti

The world of Public Relations (PR) is witnessing an epochal transition. Traditional PR practices, once considered gold standards, are now being overshadowed by the power of digital platforms. This shift is reshaping the landscape of communication, engagement, and brand promotion. But what’s driving this change? Let’s explore the transformation of PR in the digital age. …

The Digital Evolution: Transitioning from Traditional PR to Modern Platforms Read More »

In the fast-paced world of commercial real estate, establishing and maintaining strong investor relations is essential for success. Effective investor relations can enhance the credibility of a real estate firm, attract potential investors, and foster long-term partnerships. In this blog post, we will delve into some best practices for navigating investor relations in commercial real …

Navigating Investor Relations in Commercial Real Estate: PR Best Practices Read More »

In the world of commercial real estate, where competition is fierce and attention spans are short, the ability to captivate potential buyers and investors is vital. While data, statistics, and price tags provide valuable information, they may not be enough to create an emotional connection with the audience. This is where the power of storytelling …

The Power of Storytelling in Promoting Commercial Real Estate Properties Read More »

Investing in commercial real estate has always been a lucrative venture, but now more than ever, the timing couldn’t be better. The post-pandemic economic recovery, evolving consumer behaviors, and emerging trends in the real estate market have created a unique window of opportunity for savvy investors. In this blog post, we’ll explore the reasons why …

Why Now Is the Time to Invest in Commercial Real Estate Read More »

In today’s fast-paced digital age, social media has become a crucial aspect of any real estate PR strategy. Social media platforms like Facebook, Instagram, and Twitter offer an unparalleled opportunity to connect with potential clients, showcase listings, and build brand awareness. However, in the crowded Los Angeles real estate market, it’s important to have a …

From Social Media to Traditional Media: Maximizing Your Real Estate PR Reach in Los Angeles Read More »

Commercial real estate is all about developing connections in your community. It’s about positioning yourself as an industry expert and finding ways to enhance your online presence.  However, if you don’t have the time to send out media pitches or make worthwhile updates to your website, you miss out on invaluable opportunities to build your …

The Benefits of Working With a Public Relations Firm for Commercial Real Estate Companies Read More »

Press coverage is an invaluable tool that can help commercial real estate companies build credibility in their community. With this digital word-of-mouth, you can establish yourself as an industry expert and gain the authentic exposure you need to land new clients, close deals, and get your name noticed by the right people.  If you’re gaining …

How to Maximize Press Coverage for Your Commercial Real Estate Company Read More »

Since the start of the pandemic in 2020, the workplace dynamic has changed drastically. Companies everywhere have shifted to work-from-home and hybrid work models, providing their employees with flexibility and inclusivity while eliminating the need to commute to the office.  However, what seemed like a temporary fix for an unprecedented time has turned into a …

How the Rise of Remote Work Has Impacted Commercial Real Estate Read More »

PRontheGO: Why CLUBHOUSE App is the Next Big Thing in Public Relations | Medium Read the full article at https://medium.pronthego.com/why-clubhouse-app-is-the-next-big-thing-in-public-relations-5dd49f057678

Roof Terrace at @Ease Hospitality at 605 Third Avenue | The Berman Group | The PR Net Read the article at: https://theprnet.com/journals/what-makes-property-hot-in-eyes-of-media