Amy Rossetti

How to Elevate Your Real Estate Company with PR Analysis.

In the competitive world of real estate, establishing a strong brand presence and maintaining visibility are essential for long-term success. Public relations (PR) is pivotal in achieving these goals, helping real estate companies build trust, enhance their reputation, and connect with the right audience. However, the key to maximizing the impact of PR lies in …

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Luxury home during the day time

Real Estate Jargon Decoded: How to Make Your Messaging Accessible

The real estate industry is often peppered with specialized terms that, while useful among professionals, can leave the average person scratching their head. From “cap rate” to “escrow,” these terms, though efficient, can alienate potential buyers, sellers, or investors who don’t speak the lingo. For real estate PR firms, decoding this jargon is not just …

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Luxury real estate development in Los Angeles, CA

Building Anticipation for Luxury Developments Through PR

Building anticipation for luxury developments requires strategic and thoughtful public relations efforts. PR doesn’t just inform the public about new real estate developments; it creates a narrative around the property, turning it into a “must-have” for potential buyers and investors.  By focusing on storytelling, strategic partnerships, exclusive previews, and media buzz, luxury real estate developers …

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Real estate development project

Rebranding Real Estate Projects: How PR Can Revive Stalled Developments

In real estate development, not all projects unfold as smoothly as planned. Whether due to economic downturns, regulatory challenges, or unforeseen obstacles, many real estate developments face stagnation at various stages of completion. In such cases, strategic public relations (PR) efforts can provide a fresh start, allowing developers to reposition their stalled projects, re-engage stakeholders, …

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Commercial real estate property

How PR Can Help Commercial Real Estate Properties Thrive in a Changing Economy

The commercial real estate market is inherently dynamic, influenced by various factors including economic fluctuations, changes in interest rates, shifts in market demand, and unexpected global events. In such a volatile environment, commercial property owners and developers must be agile, adapting their strategies to remain competitive and attractive to potential tenants and investors.  Public Relations …

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Strategic media outreach

Strategic Media Outreach: A Comprehensive Guide for Real Estate PR

In real estate, mastering media outreach is essential for gaining visibility and establishing credibility. Effective strategic media outreach can help real estate firms secure valuable coverage, build relationships with journalists, and enhance their overall brand image. This comprehensive guide will provide actionable insights, tips, and examples to elevate your media outreach efforts. What is Media …

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7 Reasons Public Relations and Real Estate Go Hand in Hand

Public relations and real estate might seem like two distinct fields at first glance. However, they share a symbiotic relationship that can significantly benefit real estate professionals when harnessed effectively. Here are seven compelling reasons why PR and real estate go hand in hand. 1. Building Trust and Credibility Trust is the cornerstone of any …

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The Future of Real Estate PR: Trends to Watch in the Coming Years

The real estate industry is continuously evolving, and so are the strategies used to promote it. Public Relations (PR) plays a critical role in shaping the narrative around real estate developments, companies, and trends. As we look to the future, several emerging trends are poised to redefine how PR professionals approach their work in the …

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The Power of Visual Storytelling: Leveraging Photography and Videography in Real Estate PR

In the dynamic world of real estate, where first impressions matter and emotions play a significant role in decision-making, visual storytelling has emerged as a powerful tool for public relations professionals. In today’s digital age, where attention spans are fleeting and competition is fierce, the ability to captivate and engage audiences through compelling imagery is …

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