Amy Rossetti

The real estate industry is often peppered with specialized terms that, while useful among professionals, can leave the average person scratching their head. From “cap rate” to “escrow,” these terms, though efficient, can alienate potential buyers, sellers, or investors who don’t speak the lingo. For real estate PR firms, decoding this jargon is not just …

Real Estate Jargon Decoded: How to Make Your Messaging Accessible Read More »

Building anticipation for luxury developments requires strategic and thoughtful public relations efforts. PR doesn’t just inform the public about new real estate developments; it creates a narrative around the property, turning it into a “must-have” for potential buyers and investors.  By focusing on storytelling, strategic partnerships, exclusive previews, and media buzz, luxury real estate developers …

Building Anticipation for Luxury Developments Through PR Read More »

In real estate development, not all projects unfold as smoothly as planned. Whether due to economic downturns, regulatory challenges, or unforeseen obstacles, many real estate developments face stagnation at various stages of completion. In such cases, strategic public relations (PR) efforts can provide a fresh start, allowing developers to reposition their stalled projects, re-engage stakeholders, …

Rebranding Real Estate Projects: How PR Can Revive Stalled Developments Read More »

The commercial real estate market is inherently dynamic, influenced by various factors including economic fluctuations, changes in interest rates, shifts in market demand, and unexpected global events. In such a volatile environment, commercial property owners and developers must be agile, adapting their strategies to remain competitive and attractive to potential tenants and investors.  Public Relations …

How PR Can Help Commercial Real Estate Properties Thrive in a Changing Economy Read More »

In real estate, mastering media outreach is essential for gaining visibility and establishing credibility. Effective strategic media outreach can help real estate firms secure valuable coverage, build relationships with journalists, and enhance their overall brand image. This comprehensive guide will provide actionable insights, tips, and examples to elevate your media outreach efforts. What is Media …

Strategic Media Outreach: A Comprehensive Guide for Real Estate PR Read More »

Public relations and real estate might seem like two distinct fields at first glance. However, they share a symbiotic relationship that can significantly benefit real estate professionals when harnessed effectively. Here are seven compelling reasons why PR and real estate go hand in hand. 1. Building Trust and Credibility Trust is the cornerstone of any …

7 Reasons Public Relations and Real Estate Go Hand in Hand Read More »

The real estate industry is continuously evolving, and so are the strategies used to promote it. Public Relations (PR) plays a critical role in shaping the narrative around real estate developments, companies, and trends. As we look to the future, several emerging trends are poised to redefine how PR professionals approach their work in the …

The Future of Real Estate PR: Trends to Watch in the Coming Years Read More »

In the dynamic world of real estate, where first impressions matter and emotions play a significant role in decision-making, visual storytelling has emerged as a powerful tool for public relations professionals. In today’s digital age, where attention spans are fleeting and competition is fierce, the ability to captivate and engage audiences through compelling imagery is …

The Power of Visual Storytelling: Leveraging Photography and Videography in Real Estate PR Read More »

In the competitive world of real estate, establishing a strong brand identity is crucial for success. Public Relations (PR) plays a pivotal role in shaping and communicating the unique values and qualities of a real estate company. This blog post explores how real estate companies can build their brand identity through effective PR strategies. Understanding …

Building Brand Identity for Real Estate Companies Through PR Read More »

The real estate sector has always been a dynamic field, adapting to changing market conditions and consumer expectations. However, the rapid advancement of technology is revolutionizing the way real estate professionals approach public relations. This blog post delves into the emerging technology trends in real estate PR, exploring how these innovations are reshaping the industry. …

Emerging Technology Trends in Real Estate PR Read More »