If you’re in real estate, you know just how competitive the market can get, especially for agents and real estate businesses. Home buyers are looking to work with an agent that provides the peace of mind they need to find the property of their dreams. They want to build a personal connection with the agent and feel like they can trust them as they navigate the buying process.
As a real estate agent, one of your best tools for building connections and finding new clients to work with is marketing. With the right marketing approach and PR tools, you can establish credibility in your community and build your reputation.
Here’s a list of tips from a real estate PR professional to help you get started.
Analyze Your Competitors
Take a look at what your competitors are doing. Are they posting on social media? What types of media placements are they landing? What are their asking prices? What do they do that you like or dislike? With this insight, you can find new ways to market your own services and adjust your approach to meet the growing needs of your customers.
Know Your Audience
Real estate agents can no longer market themselves to the general public and hope for the best. Every message needs to be tailored to a specific audience and be unique to what they are looking for as a home or commercial property buyer.
To get started, look at the data you have on the individuals you currently work with. Your current customers will provide you with invaluable insight into who your target audience is. Take note of their demographic information, hobbies, occupation, marital status, and age. With this insight, you can go out to your community with fresh new marketing ideas and build connections with like-minded individuals with similar attributes.
Never Underestimate The Power of Social Media
Meet your target audience where they spend most of their time by creating an account across all social media platforms. By establishing a social media presence, you can build authentic connections with individuals who want to do business with you in the future.
Once you have your accounts set up on all the different social media platforms you plan on using, you can think strategically about content and set up a posting schedule. Consider what type of content home buyers want to see. How can you add value to their timeline? What can you do to make your business stand out from the other real estate agents in your area?
Get Creative With Content Creation
Never be afraid to think outside of the box! Find new ways to get creative with your sales pitch and marketing approach by creating videos, being playful with your messaging, or testing new digital marketing channels.
Have some fun, be yourself, and focus on establishing genuine connections through content creation.
Here are some fun ideas to help you get started.
- Make TikToks and Instagram reels
- Highlight community events
- Show home buyers fun things to do in their community
- Create interactive home walkthroughs
- Highlight neighborhoods through videos, blogs, or photos
- Hold a Q&A session on LinkedIn, Facebook, or Instagram Live
Build Your Network
Did you know building your network can have a higher ROI than any financial marketing investments you make? Your network will provide you with some of the most viable leads you can find. Connect with mortgage officers in your area, attend community events, and continue to check in with professionals you’ve met throughout your career. You never know which connection might be your next big deal.
Look for Media Coverage Opportunities
Media attention is a great way to increase brand awareness in the community and build credibility. With a well-written press release, you can announce events, milestones, and other newsworthy accomplishments that the community would be inclined to learn more about.
You can also consider pitching story ideas to local news outlets. If a journalist decides to pick up your story, it can help you build your reputation and get noticed by the right people.
How R[AR]E Public Relations Can Help
At R[AR]Ee Public Relations, we take a strategic approach to storytelling. Our team is here to help you establish credibility, build excitement around what you offer, and drive business to your real estate agency. We can help you identify opportunities, cultivate partnerships, and give you the tools you need to drive business.
If you’re ready to gain your competitive edge, contact us today.