Analysis

At R[AR]E Public Relations, our analytical approach is embedded in every stage of our PR campaigns to ensure maximum impact and return on investment. Using industry-leading tools, we conduct comprehensive evaluations to gauge the effectiveness of our strategies and the resonance of your PR activities in the real estate market.

Analysis

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Our Approach

Sophisticated Measurement Tools

We utilize top-tier PR software to generate precise metrics that help us measure and refine our strategies.

We actively track a range of key performance indicators (KPIs), ensuring that our efforts are aligned with your business objectives.

Comprehensive Data

Our ongoing analysis focuses on several critical metrics to assess the reach and effectiveness of our PR efforts:

Impressions and UVM (Unique Visitors per Month): We track the visibility and engagement of your media placements to understand how widely your content is being consumed.
Media Angles and Placement Conversion: We monitor the number of story angles distributed and measure how many successfully convert into media placements, providing insight into the effectiveness of our content strategy.
Sentiment Analysis: Each piece of coverage is evaluated for sentiment—positive, neutral, or negative—to gauge public perception and the impact of our messaging.
Ad Value Equivalency (AVE): We calculate the equivalent cost of advertising for the earned media secured, offering a tangible value comparison that underscores the ROI of our PR efforts.

Regular Reporting Cadence

Our team provides detailed reports on a monthly, quarterly, and annual basis, allowing us to continuously calibrate our approach based on real-time data and long-term trends.

These reports highlight the effectiveness of the campaign and demonstrate our commitment to achieving and exceeding the benchmarks we set together.

Elevate Your PR Strategy

Choosing R[AR]E means partnering with a firm that not only understands the importance of visibility but also values the precision of performance measurement. Our commitment to detailed analytics ensures that your real estate PR campaigns are not just seen but strategically effective, driving real business outcomes.

Schedule a Consultation

Your brand deserves impact, and we’re here to make it happen.

Get In Touch

amy@rarepublicrelations.com

310.779.6025

Office Locations

Los Angeles
9800 Wilshire Blvd.
Beverly Hills, CA 90212

New York
55 Broadway, 3rd Floor
New York, NY 10006

Service Areas

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