Why Choose R[AR]E?
R[AR]E PR is a real estate public relations firm supporting developers, owners, and real estate brands in Dubai, UAE. We help elevate projects with clear positioning, targeted media strategy, and campaign support that fits the pace and expectations of the Dubai real estate market.
Results come from experience and consistency. Whether you’re launching a new development, managing ongoing communications, or protecting your reputation, our team brings strategic storytelling and hands-on execution to help you reach the right audiences.
Dubai has no shortage of agencies, but few focus on real estate PR with a dedicated, full-scope approach. If you want a PR partner that understands the local landscape and knows how to build meaningful visibility, R[AR]E is ready to support your next project.
What We Do
We use focused public relations strategies to promote new developments, highlight key milestones throughout construction, and keep buyers and investors engaged from launch through sell-out. Our approach is built for real estate teams operating in Dubai and across the UAE.
Public relations plays a direct role in how real estate projects are perceived. At R[AR]E PR, we combine market insight with strategic messaging and media outreach to position your project for success. By staying current with trends in Dubai real estate, we create campaigns designed to build trust, generate interest, and deliver measurable results.
Strategy & Planning
• Media Audit
• Timeline & PR Plan
• Positioning & Messaging
• Narrative Development
• Press Kit Creation & Maintenance
Analysis
• Media Analysis & Measurement
• Competitor Research
• Press Monitoring
Media Outreach
• Media Relations
• Press Releases
• Trend-spotting & Ideation
• Corporate Communications
• Press Tours & Media Training
Engagements
• Brand & Cultural Partnerships
• Media & Influencer Events
• Speaking & Award Opportunities
Our Value
At R[AR]E Public Relations, we navigate Dubai’s fast-moving media and PR landscape with skill and precision. Our team crafts stories that connect your vision to the right audiences and reflect the energy of the city. Every campaign is built to align with your goals, strengthen your brand, and create lasting impact.
As a PR firm specializing in real estate, we understand the role public relations plays in building a trusted brand. We collaborate with clients to develop long-term, strategic PR plans that go beyond individual projects. Our goal is to elevate awareness and strengthen your reputation across Dubai and the UAE market. Through thoughtful media relations, brand partnerships, and industry leadership opportunities, we ensure your message is clear, credible, and compelling. By taking a comprehensive, relationship-driven approach, we help clients earn visibility, trust, and long-term success.
Clients
About Our Founder
[A]my [R]ossetti
Amy Rossetti is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.
A proven performer, Amy has a strong track record of exceeding client goals and delivering exceptional results. Her personalized, hands-on approach, coupled with her creativity and tenacity, has led to successful media coverage in coveted, top-tier outlets including The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Forbes, Mansion Global, Robb Report, among others.
She previously worked at top agencies in Los Angeles and New York, and has represented many notable developments and clientele across the globe including 924 Bel Air Road, Auberge Resorts Collection, Astéras Kings, Clear Creek Tahoe, Kohanaiki, Landsea Homes, Palisades, Talisker Club, and more.
