Why Choose R[AR]E?
R[AR]E has played a key role in elevating some of Boston’s most notable real estate projects. We take pride in showcasing the city’s mix of historic charm and modern development to audiences across the country. Whether you need a targeted media plan, a full-scale public relations campaign, or help managing a complex situation, R[AR]E Public Relations is equipped to deliver with experience and precision.
Our results speak for themselves. R[AR]E Public Relations is the partner you can rely on to help you reach your goals. Whether your focus is launching a new project or strengthening your brand presence in Boston, our team is dedicated to helping you succeed.
Boston has no shortage of PR agencies, but few understand real estate like we do. With years of experience working alongside developers, architects, and firms across the Greater Boston area, we know how to navigate this market and generate meaningful visibility. If you want a PR firm that knows the city and knows how to get results, R[AR]E is ready to work with you.
What We Do
Our team uses focused public relations strategies to promote new developments, highlight each stage of construction, and keep potential buyers engaged throughout the process. With deep experience in the Boston market, we know how to create excitement and momentum around your project.
Public relations is an essential part of any real estate development. At R[AR]E Public Relations, we combine market insight with strategic storytelling to position your project for success. By staying current with the latest trends in Boston’s real estate landscape, we craft campaigns tailored to your goals. Our reputation is built on consistency, trust, and measurable results, and we’re committed to helping your project stand out.
Strategy & Planning
• Media Audit
• Timeline & PR Plan
• Positioning & Messaging
• Narrative Development
• Press Kit Creation & Maintenance
Analysis
• Media Analysis & Measurement
• Competitor Research
• Press Monitoring
Media Outreach
• Media Relations
• Press Releases
• Trend-spotting & Ideation
• Corporate Communications
• Press Tours & Media Training
Engagements
• Brand & Cultural Partnerships
• Media & Influencer Events
• Speaking & Award Opportunities
Our Value
At R[AR]E Public Relations, we navigate Boston’s ever-evolving media and PR landscape with skill and precision. Our team crafts stories that connect your vision to the right audience and reflect the character of the city. Every campaign is built to align with your goals, strengthen your brand, and create lasting impact.
As a PR firm specializing in real estate, we understand the importance of public relations in building a lasting brand. We collaborate with our clients to develop long-term, strategic PR plans that go beyond individual projects. Our goal is to elevate awareness and strengthen your reputation across the Greater Boston market. Through thoughtful media relations, community partnerships, and industry leadership initiatives, we ensure your message is both authentic and impactful. By taking a comprehensive, relationship-driven approach, we help our clients earn trust, visibility, and lasting success.
Clients
About Our Founder
[A]my [R]ossetti
Amy Rossetti is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.
A proven performer, Amy has a strong track record of exceeding client goals and delivering exceptional results. Her personalized, hands-on approach, coupled with her creativity and tenacity, has led to successful media coverage in coveted, top-tier outlets including The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Forbes, Mansion Global, Robb Report, among others.
She previously worked at top agencies in Los Angeles and New York, and has represented many notable developments and clientele across the globe including 924 Bel Air Road, Auberge Resorts Collection, Astéras Kings, Clear Creek Tahoe, Kohanaiki, Landsea Homes, Palisades, Talisker Club, and more.
