Case Study
Results
media placements secured*
~
unique visitors per month (UVM)*
$
total ad value equivalent*
*Results reflect Q1–Q2 2025.
Overview
RSG 3D is a globally proven next-generation building system designed for multi-disaster resilience, energy efficiency, and lifecycle affordability—decades ahead of global structural and energy codes. Its RESILIENT PANEL BUILDING SYSTEM redefines strength, safety, and sustainability.
The Goal
After Southern California wildfires, RSG 3D engaged R[AR]E in January 2025 to drive PR that builds brand awareness—especially in Pacific Palisades and Altadena, where ~13,000 structures require rebuilding—and to position resilient, future-ready construction as the responsible path forward.
The Strategy
- Category leadership via earned media. Position RSG 3D as the proven leader in fire-resistant, climate-resilient building solutions through high-impact earned coverage across consumer and industry outlets.
- Proof through projects. Spotlight real-world rebuilds (e.g., post-2017 Tubbs Fire) to demonstrate measurable resilience, speed, and cost control.
- Public & industry education. Explain how resilient design/ materials mitigate disasters and reduce community risk, creating a clear “why now” for adoption.
Placements
