Case Study
Results
media placements in a month*
~
unique visitors per month (UVM)*
$
total ad value equivalent*
Overview
Cedar Street Partners is a forward-thinking real estate development firm transforming underutilized spaces into vibrant communities across Southern California and the West Coast. Specialties include mixed-use, multifamily, commercial, and hospitality—integrating high-quality design with accessibility, sustainability, and community identity.
The Goal
Strategically position 600 Foothill (La Cañada Flintridge) as a critical housing solution amid a contentious, multi-year legal battle with the City—clarifying facts, elevating community benefits, and building credibility with local and state stakeholders ahead of an approaching trial/judgment.
The Strategy
- Media preparedness & accuracy. Provide reporters with clear, accurate context beyond legal filings; centralize facts to reduce confusion and misinformation.
- Narrative control. Shift the conversation from litigation to housing accessibility and responsible development, framing 600 Foothill as part of the region’s solution.
- Community trust. Emphasize local roots and collaboration (e.g., founder John Curtis, former La Cañada Flintridge mayor) to counter “outsider developer” perceptions and reduce friction.
- Timing around key proceedings. Align PR cadence with legal milestones to ensure balanced, fact-based coverage as decisions approached.
Placements
